Overview

Overview

We are recruiting!

Our client in Zambia, Lusaka is looking for a Group Commercial Manager to join their team for a job vacancy within the Hospitality industry.

JOB SUMMARY

The Group Commercial Manager promotes on-brand messaging to customers through traditional, digital, and social media channels with the goal of driving revenue and supporting total hotel goals and drives and directs the Companies Sales Team to meet the company’s strategies including the Revenue Management goals per hotel.

CANDIDATE PROFILE 

Education and Experience

Required:

  • 2-year degree in Marketing, Public Relations, Business Administration or related major and 4 years’ experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred

OR

  • 4-year bachelor’s degree in marketing, Public Relations, Business, or related major; 2 years’ experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred.

CORE WORK ACTIVITIES

Marketing and Digital 

  • Develops and executes the overarching marketing strategy from marketing plans to budgets for the hotels that align with business priorities.
  • Cultivates partnership with and active participation in demand generation strategy development (SMR).
  • Leads and/or partners with Hotel Operations to conceptualize/execute property-level Programming and Activation, based on brand guidelines.

Content Management

  • Sets overarching messaging strategy for the hotels aligned with positioning.

Partnerships and Public Relations 

  • Identifies and cultivates partnerships internally and externally.
  • Communicate overall recommendations and actionable next steps based on identified findings, best practices and overall digital trends for the portfolio of hotels

Social Media

  • Develops and implements social media strategy.
  • Manage paid social media budget and strategy.
  • Assists in reviewing social media content calendars and collect local area and property events.

Sales

  • Provide support to the team for the development and implementation of annual strategic plans for markets / countries, channels and accounts which are aligned to hotel’s business plan
  • Champion and maximize commercial opportunities of the hotel in all segments
  • Providing market intelligence on business and economic trends and competitor activities